Seafood Hyper

In Art Direction, Design, Packaging, Social Media

Seafood Hyper

A retail outlet, with over 30 years of experience specialising in a diverse variety of fresh and frozen seafood. They offer wholesale prices direct to the public as well as bulk sale discounts to restaurants and caterers. Based in Durban, South Africa, they are one of the biggest suppliers of high-quality seafood in the Southern Hemisphere.

ClientSeafood HyperServicesArt Direction, Graphic Design, POS, Social Media strategyAgencyInfestation

Overview

The retailer needed to elevate its status from its competitors and be seen as a more premium outlet. A consistent tone, visual language, and improved Customer experience were needed. By encouraging preparation tips and recipes, Seafood Hyper became better positioned as a destination of choice for anyone needing a variety of quality seafood and fishmonger expertise.

Social Media

Seafood tips and recipes and specials.

Packaging

Some concept designs for a spice range on offer.

In closing

Art Director and Designer for print ads, social media, packaging
and in-store recipe cards.

Content strategy for social media rollout.

Photography: Stock

Well, judging from my site I love everything to do with the ocean.
When it comes to ‘fush*’ (I’m from Durban after all!) I must confess I do eat them… there is guilt, so please no eyeballs.