TFG’s retail cycle involves the acquisition, merchandising, and selling of products through its retail channels. A careful dance of identifying trends, sourcing, logistics, and transportation. Once secured, the products are displayed aesthetically in their ‘brick-and-mortar’ stores, or sold online. The retail cycle is ongoing and is paramount to attracting new customers.
ClientTFGLearnServicese-Learning, Art Direction, Graphic Design, Motion GraphicsAgencyThe Foschini Group
An online course to assist TFG staff on the different roles and systems required during the retail ‘omni-channel’ journey. The audience included Stores, Merchandise, Manufacturing, Logistics and E-commerce teams. Whether buying new stock or replenishing existing merchandise, sourcing the best remains crucial to brand loyalty. Online learning provides convenient and cost-effective training solutions/compliance for multiple employees and includes optional assessments. Information can be accessed at each subscribers individual pace and convenience, minimising the need for costly face-to-face training sessions or extensive print materials.

Motion/design of the explainer video using Vyond.
Creative direction and Graphic Design of the course material and any associated downloads – e.g. quick reference guides.
Creative Direction & Design: Self
Photography: Mix of stock and supplied images.
Vyond is a great piece of software for quick output.
I have dabbled in After Effects but due to constant changes needed in the e-Learning space, Vyond is quicker in terms of output speed and updates.