Unilever Food Solutions
Overview
Whether you’re an Independent restaurant, large foodservice or a retail partner – ever changing profit margins are a hungry business. Thanks to UFS, access to smart B2B support has never been easier. As a go‑to hub for foodservice professionals, Unileverfoodsolutions.co.za is packed with recipes, menu inspiration, and practical tips. Clear product info, special offers, and industry trends removes all traces of competitor order envy.
The Brief/s: Every quarter, the team receives a fresh brief that dives into the latest culinary trends. Some focus on sustainability, whilst others spotlight seasonal favourites – e.g. the comforting, feel‑good foods that shine during the winter months.
The challenge: Each campaign needs to feel distinct. Audiences are habitual and so freshness is essential.
The Result: Creative does a 180°, re‑energising returning customers with fresh inspiration, promotions, and sales incentives.
Feel‑good foods that shine during the winter months.
An example of a Recipe Book aligned to the Trends on Plate Winter Warmer collection.
Social media acts as a huge driver for awareness of the platform, often due to promotions.
As we well know competitions are instrumental in peaking interest and potential CRO.
Promoted and Organic posts link to the UFS Chef Inspiration pages,
with click throughs to featured products, articles and related promotions.
Google Display Banners
And once done, well you’re onto the next one!
Hotels, Restaurants, Deli & Catering – results delivered!
Some logos I created for one of the Unilever Conferences.
In closing
Design and Art Direction
Copy: Alexa Haasbroek
Client Service: Jenna-Lee Koen
Motion: Neil Pinto
The trick is finding a design ‘recipe’ that works which is easy to adapt across multiple formats.