Nivea – Various

In Art Direction, Design

Nivea – Various

A renowned personal care brand that offers a wide range of skincare products. Established in 1911 it has since become a global leader in the industry. Nivea’s product categories include skin, body, lip, and sun care, and a coveted men’s grooming range. Extensive research is invested in their product range and ingredients. A trusted brand in the skincare arena.

ClientBeiersdorfServicesArt Direction, Graphic DesignAgencyTBWA

Overview

Multiple briefs ranging from ATL print ads, billboards, TVCs, and tricky in-store POS formats.

In closing

Art Director and Designer on the Beiersdorf ATL account.

Brands included Nivea Cremé, Visage, and Nivea for men.

Lifestyle Stills Photographer (POS): Beatrice Heydiri
Pack Photography: Kim Thunder
Lifestyle Stills Photographer for print: Leana Clunies
TVC Director: Jeremy Goodall

Retoucher: gailstreak@gmail.com (the best!)

At Christmas time the team on the Beiersdorf account were all gifted with product. A nice touch. Love their sun protection range.