Introducing Granny Goose

In E–Learning

Introducing Granny Goose

Granny Goose is a locally produced brand that is renowned for its comfortable and high-quality products. The brand’s main focus is on luxurious bedding, linen, and pillows, making it an ideal choice for discerning customers looking for top-of-the-line products. All products are made with Egyptian cotton, and the brand only uses responsibly sourced goose feathers and premium down. In 2021, the Foschini Group acquired the brand and its manufacturer, Cotton Traders.

ClientGranny Goose for @homeServicese-Learning, Graphic DesignCompanyThe Foschini Group

Overview

Staff training is crucial in any retail environment, and inductions are essential for employees to familiarise themselves with the product range, whether in-store or online.

In 2022, @home purchased Granny Goose, and store staff were encouraged to learn about the brand’s unique heritage and commitment to ethically-sourced materials. This knowledge proved invaluable when advising @home guests on the product benefits unique to the brand. Correct selling and up-selling techniques were added to the induction training to facilitate increased sales margins across brands.

*Slide content above deliberately kept to a minimum for IP safeguarding.
In closing

Design and layout of course material.

Sourcing of video header footage.

Instore images (inside @home stores) taken by self.

Photographer: Unsure. Product images supplied by the brand.

Header video imagery sourced from Pexels.

A luxury brand from humble roots.

They have recently incorporated a sleep essential range for infants – aptly named the ‘Gosling range’. Cute.