Overview

What started out as giving some advice on fonts and the user interface became a deeper dive and collaboration into the overall UI, UX, and brand identity of the business.

The primary objective was to help modernise the existing website, in order to captivate new visitors, without overwhelming their loyal client base. Catering to a diverse group of users with varying levels of technical proficiency means moving slowly, but surely.

Some character avatars writers are able to select.

Variations on social media to see which posts result in the most traffic.

In closing

Design refresh of website UI and UX suggestions.

Different page layouts to facilitate CRO testing.

Social media design for paid posts.

Photographer: Images are mostly sourced.

Product, stakeholder, and bio images supplied by the company.

The founders were super engaging and knowledgeable with regard to CRO and Web Development best practice.

An awesome product with great input and insight.