Isandla

In Design

Isandla

A non-profit organization based in Cape Town, South Africa, offering thought leadership on city planning, community development, and social innovation. Their mission is to educate urban development practitioners, on how to improve our cities, so that they are more liveable and humane for all levels of society.

ClientIsandlaServicesGraphic DesignAgencyInfestation

Overview

Isandla was looking to modernise their primary and secondary brand languages. We explored a few routes – keeping with helping ‘hands’.
A symbol that shows the way in which Isandla assists communities as well as humanity as a whole.

Logo idea exploration

In the end, we decided to remain true to the organisation and its heritage by simplifying the ‘hands’ symbol from their original logo and making it more iconic. Essentially a refresh and not a revolution.

The icon was further explored as a pattern ‘chain’ link becoming a symbol for the power of connectivity and community based building.

In closing

Graphic design for print and a small digital component (PPT, emailers, etc).

Photography: Images supplied

Without organisations like Isandla so many people in South Africa would simply fall between the cracks. Giving those who struggle, a helping hand is something that we can all do in whatever small way possible.