Wonderbar

In Packaging

Wonderbar

Owned by Beacon Sweets, a proudly South African company, Wonderbar is a delectable treat that comes in five different flavours. Weighing in at 23g it’s a lightweight contender that really hits the sweet spot. The perfect size, and great value – needless to say I’m a big fan of the mint flavour.

ClientBeaconServicesStrategy, Art Direction, Graphic DesignAgencyPaton Tupper (Freelance)

Overview

Design and packaging revamp to help relaunch the chocolate with a unique ‘added value’ proposition. The strategy incorporated a playful added value element to merely eating a bar of chocolate. Aimed at a female target audience, it added a nice little incentive to purchase an indulgent treat.

Concept: Playing on the name, should you have a question in mind, merely open the wrapper to reveal 1 of 6 generic answers.

In closing

Concept, Design, and Art Direction.

This design/concept wasn’t chosen which was a pity, as I loved working on it.

illustration: Stock for concept (sadly the job never ran).

Specialising in packaging, the creatives at Paton Tupper are super-talented, and just a lovely bunch of people.