Miladys – Various

In Art Direction

Miladys – Various

A Collection:

Miladys is a popular women’s retail brand that offers a wide range of trendy and stylish clothing, accessories, and footwear. The brand is known for its high-quality materials, innovative designs, and affordable prices.

ClientMiladysServicesArt Direction, Graphic Design, Brochures, Instore Plasma, EmailersAgencyThe Hardy Boys (VML)

Overview

The work varied from new store launches to mailers, product launches, and instore POS (e.g. key items or seasonal merchandise promotions.

This included Art Direction for their plus size range ‘René Taylor’, which caters to and promotes body positivity and inclusivity.

In closing

Art Director and Designer on selected work/seasonal campaigns.

Creative Director: Michelle Caley
Lifestyle Photographer: Sean Laurenz
Product Photography: Jono Nienaber
Stylist: Arianne Ferguson / Lisa Hortop

I loved working with the THB Team on Miladys.

It was the best of times… and the best of times.

Wonderful colleagues who provided an endless supply of laughter.