Monterosa Menswear

In Art Direction, Social Media

Monterosa Menswear

Monterosa is a premium menswear brand in Indonesia, sold exclusively at the retailer Matahari. The brand positions itself as a high-end option for men who appreciate quality, premium materials, attention to detail, and style.

ClientMatahariServicesArt Direction, Graphic Design, Social MediaAgencyInfestation

Overview

Monterosa sought to expand its horizons and establish itself with more of an international flavour. We worked closely with the retailer to create a unique visual identity for the brand, incorporating destination-themed imagery to elevate the perceived prestige of the range. The new image helped Monterosa stand out in a crowded market and establish itself as the number one choice for for high-quality men’s wear.

Some behind-the-scenes snapshots from the local shoot.

In closing

Art Director for the Brand Video and stills shoot in RSA.

Designer on POS and Social Media campaigns.
(Yes I spotted the lighthouse light but #budget).

Photographer: Steve Marais
Videographer: Nick Burton-Moore
Stylist: Jeandré Venter
Location: Slangkop Lighthouse – Cape Town.

I love shoots :). Engaging with various Creative professionals helps to expand my understanding of their respective fields and fine-hone my skills. Plus who doesn’t love a change of scenery.
*NOTE: Music for Brand Video = client selection.