Bash

In E–Learning

Bash

Officially launched in 2023 as TFG’s fashion and lifestyle shopping platform. Before this, most TFG brands had their own name-driven e-commerce platforms or were supported by myTFGworld.com. At ‘go-live’, all these sites were made obsolete, and existing users re-directed to bash.com. A combined platform with one checkout enables streamlined cost-effective deliveries and an improved customer experience.

ClientBashServicese-Learning, Art Direction, Graphic DesignCompanyThe Foschini Group

Overview

A two-phase project. Phase one centered around platform awareness and associated benefits for the Group. Phase two focused on educating learners on best practice re. using the site and filtering with defined search requirements. By encouraging store staff to download the app, play and investigate, in-store stock/size issues could be addressed on the fly, especially during peak demand. Assisting the in-store consumer = a facilitated sale, a new online subscriber, and a positive Customer experience. Win-win!

*Limited images shown for IP purposes.

Illustrations done for the online learning course.

Some illustrations I created to mirror the existing style. The Bash team decided to stick with their official bank which makes sense. Their CI rules are strong and being an e-commerce site, they should be. Kudos. They did keep my omni-channel GIF so all was not lost.

I'm delighted my 'drum roll' finally gets used :)

Graphic Design of the course material, layout etc. Illustrations were supplied once the official CI was received. Prior to this I attempted to replicate the illustration style using stock as a base – see examples supplied (not used).

Images: Lifestyle sourced from unsplash/freepik.

Mobile screen pics/illustrations from brand assets.

The most robust CI I have ever read. Loved the detail and seeing just how comprehensive an omnichannel CI needs to be.