Sportscene Induction
In E–Learning
Overview
Sportscene places a significant emphasis on staff training to ensure that their employees have up-to-date knowledge of new products and trends. Developing an online brand induction proved to be a logical next step in their onboarding programme, helping to provide a more flexible approach to the standard in-store training process. All staff members, regardless of their location, join date, or contract type have access to the same training material. With a country as diverse as ours learning at one’s own pace is crucial for knowledge retention.
The end result; a more informed and skilled workforce providing excellent Customer Service, an increase in customer satisfaction and merchandise sales.
Layout and graphic design of course material.
A photo bank of seasonal imagery was supplied.
Photographer: Unsure (an image bank was supplied by the brand).
It was important for me to incorporate an element of ‘team’ and ‘sporting’ iconography into the visuals. Using yellow sports lockers to house lesson information proved a great solution. Requiring user interaction to reveal the contents also helps keep learners engaged with the subject matter.