About
Integrated immersion.
I consider myself a 'hybrid' designer having dipped into many different design disciplines. This 'all-round' insight facilitates strategic, integrated cross-channel campaigns.
She/Her. Who/How:

And what I've been up to...
Art Direction
- Concept & Ideation
- Through the Line
- Social Media
- Copywriting
- Integrated Campaigns
20+ years experience
Design
- Brand
- Social
- Web
- Motion
- Packaging & POS
20+ years experience
Content
- Gen AI (newbie)
- Copywriting
- Mailers
- Explainers
- Storytelling
1 – 20+ years experience
Research
- Competitor Products
- Consumer Insight
- Brand Strategy
- Creative Direction
- Network Q&A
20+ years experience
“ Designer, Thinker, Collaborator. I enjoy digging into complex problems and transforming them into simple conceptual solutions. We do judge a book by its cover so let's just make it a really good one! ”

The big idea.
In the trenches, under pressure.
Thanks to all the special colleagues who've swum alongside me.
Testimonials
Sue completely transformed the way we incorporate graphic design into our course development process. She created standards, processes, resources, and checks that allowed the most efficient design-to-development workflow I had ever been a part of. Sue’s work ethic is unmatched, and her output is extremely high. It has often left me perplexed as to just how she manages to work so fast, and without making mistakes. Sue is also very approachable, always eager to help, and all around just a joy to work with.Jacques Roux, Development Team Lead @ TFGLearn
The Smirnoff account was a complex piece of business, spanning several brands with varying creative requirements. There was no one I trusted more than Sue to manage this – she proved not only to be a great art director, but was brilliant with the detail (and there was plenty of it). Sue always goes the extra mile and consistently delivers beyond the brief, adding value by doing the work required and recommending additional ideas that help make campaigns successful.Geoff Paton, Executive Creative Director @ The Hardy Boys JWT
For 5 years, I had the pleasure of working with Sue. She joined my team as a senior art director for 2 of those years and we were lucky to have her valuable creative and conceptual talent and support on a busy retail account. Besides her obvious creative abilities Sue is meticulous and detail driven, great at trouble shooting and planning, extremely collaborative and always willing to go above and beyond. Sue also has a truly fabulous sense of humor that got our team through many a long day and night.Michelle Caley, Global Head of Design @ Capco
I had the pleasure of working with Sue at TBWAHuntLascaris, The Hardy Boys and Verve. Sue is on top of her game, is independent and produces top quality work. She has been an asset to every studio we've worked in together and I would gladly work side by side with her again.Graham Montanari, Creative Director @ Avatar Durban
As her Creative Director, I have had the pleasure of being on the receiving end of Sue’ sharp mind and quick thinking abilities for a number of years. She is always brimming with ideas and concepts and looks for innovative ways to solve creative problems. One of her greatest strengths is her ability to think intellectually, generate a plethora of ideas, and share her learnings with her team. She is a strong at ideation, art direction and marketing, and was one of our social media and digital marketing experts. She is also adept at writing copy where required.Sam Bainbridge, Creative Director @ Bainbridge & Co (Ex Infestation)